How seamless is your MICE customer experience?
The digital age has shifted the power balance in the travel industry. In the past, customers were often dependent on travel agents and other third parties when it came to booking travel, accommodation, meetings and events. This meant less choice for them and more power to the service providers.
Today the customer has all the power. Through the online world, they have countless options at their disposal and full freedom to choose the one they prefer. Customers expect high-quality interactive service, and if their expectations are not met, they move on to the next option without looking back. Essentially, business customers expect the same seamless experience from B2B providers than they get from B2C providers as consumers.
Customer behaviour is also constantly evolving. Soon the majority of bookings will be made on mobile devices – but it’s not enough to focus on the mobile world: another trend is cross-device use, where customers, for example, start looking at hotels on a laptop but complete the booking on their tablet or smartphone. They still expect to enjoy the same seamless experience regardless of channel or device.
So, how is your brand responding to this fundamental change? Do you have the right systems and expertise to provide one smooth experience throughout? Are you doing more or less than the competition?
See for yourself how Scandic combines on-site visits with on-line and off-line experience to create a seamless experience for their MICE customers.
360visualizer can help complete one important area of your customer experience puzzle. Our interactive visualizations take potential visitors on virtual journeys of your premises that work on almost any device, creating the seamless experience customers now expect.
If you would like to hear more, get in touch and we will be happy to demonstrate the power of our solution. It could be just what you need in this changing environment.